We use the term "all natural" a lot here at Vermont Cowgirl.
As it turns out, the term "all natural" is not protected in any which way, shape or form. Anybody can slap the term "all natural" onto any product and they wouldn't be in any violation of the law. Ethically, it's a crappy thing to do but legally ... it's apparently perfectly fine. Theoretically, I could offer an "all natural" body butter chock-full of artificial ingredients and plenty of people actually do just that. Just because something says "all natural" doesn't mean it's actually "all natural".
When we use the term "all natural" here at Vermont Cowgirl, we guarantee that our products never contain any of the following:
- artificial flavors
- artificial colorants
- mineral oils
- synthetic dyes
- sodium lauryl sulfate (SLS)
- sodium laureth sulfate (SLES)
... and so much more. This is our promise to you. All natural to us really means "all natural". No artificial crap. Period.
Our oils are carefully infused with organic herbs for color and scent and we then use these "colored oils" in our lip balms, body butters and soaps for a true, all natural color. We also frequently use clays to impart color.
While I would love to claim that none of our products are tested on animals, that claim went out the window after Jake ate a jar of body butter and Shelly later took a bite out of a bar of sulphur soap (imagine a dog who is burping and farting sulphur for the better part of the weekend). We will, however, say that all products are tested on humans first before they're ever tested on animals. :-)
If you have any questions about any of our products, just give us a holler in the comments.
Have a great weekend!