How did we get here?
Back in August of 2016, we decided to file for a federally registered trademark for "Vermont Cowgirl". That trademark was granted and we thought we were all set. We clearly thought wrong. A company named "Cowgirl Cosmetics" who had been dormant for the last 4 years decided that nobody in the entire USA could sell cosmetics that had the term "Cowgirl" in it.
We contacted our attorney and learned that being right (which we were) and being found right in a court of law are two entirely different things. Cowgirl Cosmetics filed an appeal to have our trademark cancelled and we received a court schedule that would have tied us up until the fall of 2018 had we decided to fight their appeal. As much as we knew that were were right, as much as we knew that they were just corporate bullies who didn't have a legal leg to stand on, we also knew that they had millions of dollars on their side and could easily drive us into bankruptcy.
My initial instinct was to fight this until the bitter end based on principle alone; it just felt so entirely wrong. We were being bullied and there wasn't an awful lot we could do about it. In the end, we decided that it would be best if we focused on the positive (our products), not cling to a name and move forward instead of spending the next 18 months in court. We said "screw it" and rebranded.
As of June 5th, 2017, Vermont Cowgirl is officially North Country Soapworks and we couldn't be more excited. We took the time to completely overhaul our packaging, our logo, our design, our photography and are pretty stoked with the results. We also added quite a few products to the lineup. The hugest of THANK YOUs to our amazing families, friends, team mates and coworkers who supported us through thick and thin, tested, purchased and cheered us on - you truly are an amazing group of people and we're super grateful to call you friends.
Kat & Damian